Jun 11
10
SEO or Search Engine Optimization
Search Engine Optimization is the process of improve a websites organic rankings in a search engine like Google. The process is not simple and relies on a great deal of high quality and keyword rich content. There are two main types of SEO which are ‘on page’ and ‘off page’. The former being the starting point for any search marketing campaign.
It is important to make sure that your website is complete with relevant meta information on every page, useful content and appropriate headings. Once your content is complete then you need to make sure you are targeting the right keywords. You will also need a working XML sitemap which is submitted to search engines and a robots .txt file which allows search engines to crawl your website with its robots to index your pages. After that is all done then you can look at your off page optimization which includes mainly link building. The more back links to your site you have the more respect your site will get from the search engines.
Jun 11
10
Link Building
If you are serious about getting your website in the top rankings in Google for some useful keywords then you will have to take a serious approach to backlinks. Backlinks give your website more value and hopefully a lot of respect from search engine robots. The more links pointing to your site with keyword specific anchor text, the higher you will rank in Google or any search engine for those key phrases. So if your phrase is “search engine marketing” then that is what the link text needs to be. Notice how the phrase is linking to our site..? Well that’s what you will need to be pointing to your website, a link of relevant text which is pointing to your URL.
You can employ the services of manual link building companies to obtain these links for you. It is a very time consuming process and requires patience, this is why many webmasters chose to employ an external company. You could do it yourself ut this will involve many hours of article writing, directory submissions and blog posting.
Jun 11
10
SEM or Search Engine Marketing
Search Engine Marketing is the best way to get your business or website noticed by the consumer market. 90% of people online use search engines and 80% of those people use Google. Just imagine how many people could be searching for your product and you don’t know how to show them your range? SEM is the way forward so read our blog to get up to date and up the rankings in Google!
Posted in SEM Search Engine Marketing by .
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